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Thoughtfully crafted brand identities for creative entrepreneurs and small businesses.


Alex Cottles

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I am here to help YOU take your business to the next level (visually) and put that logo-shame to bed once and for all. The fact that I get to sit down every day and  focus  my energy on crafting intentional and impactful visual solutions for entrepreneurs + small businesses is an absolute dream come true! With passion comes heart and with heart comes genuine connection. This is what I am all about. Enjoy high-fives, even if virtual? Your in luck! When you invest in me I invest in you as well.

When I am not designing, which is pretty much never, you will find me decorating my trailer, watching movies with my husband, petting with my cats or strumming my guitar. 


Let's Work Together




brand strategy

logo & visual identity

brand collateral

web design

package design

tagline development

business naming

social media graphics

print design




Have an idea not listed? I'd love to hear about it and even if I am not a good fit I probably know a guy or gal that is.


The Story


As far as the name itself goes, it comes from a meshing of work and life. I love having structure in my life and thrive on having a daily routine. Something about the familiar is so comforting. With that being said I also understand that creativity is just the opposite. It’s spontaneous and free-spirited. Often times it can be hard to design within tight deadlines because inspiration has to come naturally to design successfully, in my opinion. Thus, The Routine Creative was born. A representation of the ever blurred lines that are work/life balance. Also, a nice little reminder or note to self to continue creating on a daily basis because I am a firm believer in practice makes perfect.


My mission is to emphasize the ‘and’ in brand. Your brand should be an experience, which means more than just a beautiful logo. I take a deep dive into market research to develop a cohesive and intentional brand strategy for your business. The goal is to not only give you the tools you need but also teach you how to use them. 

Genuine connection and passion are also essential. I absolutely love what I do and you should too. 



Anywhere &

Currently living out of a travel trailer and exploring the US with my husband. Though I am technically a Texas native, I lived in Richmond VA for almost ten years and now consider it home.

Lucky for you, and me, my office is 100% mobile which means I can work remotely. If I am ever in your area I love to meet my clients in person when I can, but phone and email are great options as well.


now you know me

I would love to learn more about you!