Hey friends! I know I have been MIA from the blog lately but it's for good reason I promise! I have been busy getting to know a bunch of kick ass creatives and I will be sharing their stories in my new category called Routine Talks. First up is Allie of Verb House Creative. Check her out for all of your social media needs!
-Let's start off by introducing yourself and your business.
Hi, friends. My name is Allie Morris Nute and I own Verb House Creative, a photography and social media management studio based in the Austin, Texas area. I help small businesses extend the digital footprint of their businesses through social media management and content creation.
-I have to ask. Where does the name come from?
Well, you want the long version or the short version? It’s tough to have a life well lived or a business that brings you joy without a lot of verb - aka action. And it’s tough to have fulfilling relationships and a deep attachment to your community, in my opinion, without inviting them into your house, without creating a home, whether literal or figurative, for your people that they can feel inspired in, safe, supported, and more. The name Verb House represents both action and community and each time I look at my business name I am reminded of why I do what I do - to create lasting change in my clients businesses through our actions together & to always treat them as family, my business home is their business home. (ps - looks like you got the long version :) )
-Are you a Texas native?
Ummm.. in my heart? Technically I was born in Oklahoma but we moved to Texas when I was fairly little, so I consider myself a die hard Texan, which is funny because when I graduated high school I could not wait to get out of Texas. I’ve spent the last seven years living in Georgia, both Savannah and Atlanta, and traveling to many places in between, but there really is just nothing like Texas. My husband and I moved back to Texas this past June and it feels so, so good to be back home again.
-So what led you to social media management and content creation?
I have a deep love and respect for small business owners and small businesses in general. The passion and life that they put into their businesses is something I have admired and personally studied for a long time now. I studied photography at art school (go SCAD! any fellow scaddie’s out there?!) and started noticing that there were so many businesses out there who were trying to jump on the social media train, but their photos and their copy were really holding them back. I put two and two together and realized that I could use my photography and writing/marketing talents to help these businesses market their products or spaces or services better, which turned into full on social media marketing and management.
-Tell us a little more about your process. When a client jumps on board what do the next steps look like?
The first week is spent really diving into their brand and business together. We walk through a pretty in depth questionnaire that really forces them to look closely at their business and the life they’re constructing. We talk dreams, goals, fears, and more. From there, I take a look at all of the factors of their business and then devise a strategy to get them to where they’re after. And then the implementation, growth, and success begins! Many of my clients have said that I feel like a true business partner to them, not just a social media manager, and that is always my goal. I care about my clients and their businesses far beyond just their social media channels and am invested in all aspects of their business and life and heart.
-How long has verb house been around?
About six ½ months now. I launched Verb House towards the end of March this year and jumped in full steam ahead. It’s been a fun ride ever since. :)
-What are the biggest pros and cons of owning your own business?
The freedom to design my life the exact way I want to is probably the biggest pro to owning my own business. I want my life to look a very certain way… in time, in relationships, in travel, in finances, everything, and everything I do in my business allows me to construct the life that I’m after. The biggest con is the doubt. You’re going to naturally have a few doubts and moments of self sabotage in any career, but when you’re the business owner it’s often difficult to talk through those ideas with anyone. I’m learning more and more that having a community of other business owners that you trust, biz besties as they’re often called these days, is vital to your health.
-What is the best advice you could give to someone who wants to crush it on social media?
My easiest tip to implement is to just post consistently. It doesn’t need to be every single day, but as a business owner, you should definitely be posting on social media a minimum of 5 times a week, especially on Instagram. My other best tip? Don’t focus on the numbers (unless they’re sales numbers). Sure, numbers can be impressive on social media, but I don’t give a flip if you have a ton of followers or a ton of likes if you aren’t actually landing sales, and most importantly, if you aren’t fulfilled and happy.
-If you had to pick one song to represent Verb House what would it be?
Oh man - this is too difficult! To be honest here, I’m not really a music person (I know, I know). My friends usually make me playlists because they know I’ll never find new music myself. I have always said “Dare You To Move” by Switchfoot is my personal life song, but for Verb House, shoot I just don’t know! Cop out answer, sorry!