THREE TOOLS I USE TO GET TO KNOW YOUR BUSINESS

Hiring a designer can be a lot of things but one thing it certainly isn't is easy. You have to compare prices, portfolios, and personalities until you inevitably take the risk and hope for the best. I understand how you are feeling. I feel the same way when I try to find someone to work on my car or really anytime someone is providing a service to me that I am just no familiar with. I wanted to ease that discomfort to the best of my ability by explaining how I would get to know you as a client of mine.

 

1. LOGO QUESTIONNAIRE

Before I dive head first into colors, fonts and imagery I always start my design process with my logo questionnaire. I ask you questions about your brand specifically. The questionnaire includes questions like; "what is your purpose/vision?", "who is your target market?", "what makes you different than competitors?" I also ask you questions about the logo you are expecting to see and the logo are hoping to never see. It is only twelve questions but it is just enough to get a good starting point for what you are expecting for your brand and what I can expect as your designer. After all, I want to make certain I am the right fit for you. If I feel what you are looking for is not something I can provide for you then I won\'t hesitate to let you know.

 

2. CONSULTATION (in person or online)

The questionnaire provides me with answers about your brand but I want to get to know you on a personal level as well. Especially if you are a creative or sole proprietor looking to grow your own business. I love to meet with my clients if possible but obviously, not everyone is local. If we are afforded the opportunity to meet in person or online then I will get to know you. I want to know what makes you tick? What inspires you? What are your goals in life or business? This information not only interests me on a personal level but it also, maybe surprisingly, helps me create a logo or branding materials that speak to who you are. Not to mention I really want you to get to know me as well. I want you to trust me and feel like you can come back to me in the future if you ever have any questions.

 

3. MOOD BOARD AND BRAND DIRECTION

Do you have a Pinterest? If so great! If not it's super easy to start one and it's of course completely free.  I love to create secret boards in Pinterest for our project. I encourage you to fill it full of whatever you see that inspires you. Whether it's design related or not. It could be anything from an amazing cookie recipe to a pattern on a love seat that you can't stop staring at. It's just another tool that I can use to not only get to know you and your style better but also just have fun with the process. Business doesn't have to be all facts and figures. Especially when it comes to branding your business. I use the answers to your questionnaire, the consultation and your pins to create a mood board that matches the style you are going for and I put together a comprehensive brand direction.

So listen. I understand that branding your business can be one of the most daunting investments you will make but it should also be the most enjoyable and most rewarding when you see it work successfully.

Hope this helps you gain a little insight into the beginning stages of my branding process. I am here for you when you are ready to take that leap and give new life to a deserving brand.

Alex Cottles

The Routine Creative, Richmond, Virginia, 23220