WHY YOU SHOULD TRUST YOUR DESIGNER

As I have said before. Hiring a designer can be scary. Possibly having to put your trust into a complete stranger to give a visual identity to your brand can be overwhelming and stressful, but only if you let it be. Today I will give you a few reasons why you should trust your designer and how that will benefit you as the client or business owner. It's a good list to look over and remind yourself of when you are knee deep in the branding process.

WHY YOU HIRED A DESIGNER IN THE FIRST PLACE

If you are like me than you are kind of a control freak when it comes to your business. If you own a creative business odds are it's because you couldn't see yourself working a 9-5 plugging numbers into a computer all day (not that there is anything wrong with that, it's just simply not you.) You want to pursue your passion while having the freedom to make your own decisions about the direction your business and work will take you. This is all fantastic and good but at some point, there is going to be something you don't know how to do. Let's use me for example. I am a graphic designer so I have the tools need to create my own logo, my own brand identity as well as my own website. This is a great money saver for sure and allows me to have complete control. With that being said I don't know the first thing about bookkeeping, legitimate contractual agreements, or any other "businessy" type stuff a creative fellow like me wouldn't understand. So all of that money I saved and control I had with the look of my business, I had to be willing to sacrifice some of that to grow the parts of my business I didn't understand. So to flip this back around to you. If you are hiring a designer or are paying for any creative service, it's because you don't have the tools, expertise or maybe even the time to create it yourself. And that's okay!

WHY YOU CHOSE SAID, DESIGNER

Your business is most likely everything to you. You have built it from the ground up and therefore are very protective of it. You know you are ready to take it to the next level by hiring someone to build your visual identity. You spend hours perusing portfolios and comparing prices. Reading testimonials and "about me's" to see if this designer would be the right fit for you. Good job! That is exactly what you should do and actually not only benefits you but also the designer. Being a well- matched pair is what's it's all about. After doing all your research, and maybe after an initial inquiry email or two, you have narrowed it down to one designer. It is so easy to forget why you hired that person when you are in the thick of it. The designer will be throwing concepts and ideas at you and they may not all stick. It's okay. At the end of the day, you chose them because you liked their style and the expertise they brought to the table.

WHY YOU SHOULDN'T TAKE CONTROL

This is probably the hardest part of the entire process. It's easy for me to sit there and say I released control of the "businessy" type stuff to another business, but the truth is, releasing control of your brand's visual identity is so much harder. We, as the designer, have a good understanding of this. We know your logo and branding are the first things people see. It can draw people in or completely push them away. It's important! However, it is also important that you remember one thing. You are NOT the expert. You hired the expert so you should trust in their expertise. You wouldn't tell a photographer how to set up their shot or what angle would get them the best lighting would you? Okay so maybe some of you out there would, but you shouldn't! A good photographer would have spoken with you prior, listened to your ideas and expectations and provided you with what you are looking for in the end. A designer is no different. If done right, we should have already filled in all the blanks we have about you and your business before even touching pencil to paper for your logo. We should already know what you hope to achieve by branding your business. At the end of the day, the decision is all yours of course, but you should trust in your designer's abilities throughout the process. This will make your life and the designer's life less stressful and will help grow a great rapport between the two of you. Take it from someone who knows. Nothing fuel's that infamous creative block like an upset and overly controlling client. Same goes for the flip side of that. Nothing inspires creativity and a willingness to bend to client's need and wants, then a healthy working relationship. You may be surprised how much you putting your trust in your designer will afford you in the end.

I'd love to hear from you guys, designer or client, and how trust made a difference in your branding experience. Leave a comment below!

Alex Cottles

The Routine Creative, Richmond, Virginia, 23220