- Bull City Butler -
WEB DESIGN PROCESS
The idea behind this first mood board is sort of a vintage throwback with a modern feel. We could include traditional style illustration like you see with clock and typewriter and modernize it with some clean serif fonts. The color palette would be mostly black and grey with some cool pops of a vibrant red. Think a cool black car with red leather interior or red-bottomed shoes. This vintage feel would certainly lend itself to a high-end clientele but would also be the most traditional of all the vibes.
The idea behind this second mood board is a little more subdued than the first. Still sophisticated and rich color palette but less in your face. For this concept I would probably go with some clean serif fonts like the ones you see (above) and keep it modern with bold color blocking and styling. Instead of traditional style illustrations I would try and incorporate some patterns to give some depth and character to your brand. I feel like the vibe of this mood board falls somewhere in the middle of the gender spectrum and in the middle of the modern vs traditional spectrum.