Hey Kaity,

Welcome to your client portal. This is where I will be sharing all updates, revisions and files throughout the branding and web design process. Be sure to bookmark this page for future reference. You can keep track of our progress via the checkboxes below :) 

 

BRANDING PROCESS

WEB DESIGN PROCESS

 

Moodboard

COLOR

So, for your moodboard I wanted to utilize earth tones but also keep things super warm and cozy. I love that your style/vibe is super 'lived-in' and 'comfortable'. This allows for everything to feel super inviting so I wanted your brand to reflect that.

TYPE

I envision something with that handcrafted/rustic/rough around the edges feel. It's hard to explain so hopefully the visuals help.

SYMBOLISM

I'd love to play around with using a symbol along side the type. I'd love to explore the upside down triangle like you mentioned. I may also explore the baby deer for the symbol. I want it to look either super illustrative(floral below) or line heavy (lion below).

 

Fawn Haven Moodboard3.jpg