Welcome to your client portal. This is where I will be sharing all updates, revisions and files throughout the branding and web design process. Be sure to bookmark this page for future reference. You can keep track of our progress via the checkboxes below :)
WEB DESIGN PROCESS
Here are your three initial concepts. For each one I show you what it would look like on a white background, what it would look like with different colors and what it could possibly look like on a website. Keep in mind the website mock ups shown aren't your official homepage mock up but more just for us to get an idea of how would lay on a website.
The idea is to pick one of the logo concepts that you feel best represents your brand and we can put that through 2 rounds of revisions of necessary.
For your moodboard I wanted to create something modern/current but also slightly androgynous. I know you talked about not wanting to use pink because of Eric but I really feel we need to have a warm color in the mix so that we can have some contrast. I like this palatte because it's not super far removed from the colors you are already using for your brand but also has a bit more saturation. I know it still may look somewhat muted to you but I promise I know how to use these colors and still make things pop :).
If you still wanna steer clear of the pink completely we could try using a tan but it would have to be a dark rich tan for it to not look muddy which, in turn, would present the brand as a bit more masculine then I think you are going for. Let me know your thoughts on this.
As far as the logo itself I wanted to present some ideas of where I think the branding may go as far as the overall look. Since the business name is slightly long I'd like to try and mix some clean sans serif fonts with a modern script font to create some depth and hierarchy. The script font would be similar to the style I've shown and likely wouldn't be that super feminine handwritten feel.