High Carb Hannah

Hey Hannah,

Welcome to your process portal. This is where I will be sharing all updates, revisions and files throughout the branding process. Be sure to bookmark this page for future reference. You can keep track of our progress via the checkboxes below :) 

 

 
 

BRANDING PROCESS

 

Business Card Concepts

Concept one

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concept two

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Pop the champagne!

Your logo files are ready to download and share with the world!

 

 

Refinement Round 2

 
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Refinement Round 1

 
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Initial Concept Presentations

Your three initial brand concept presentations are available below! The idea is to review everything thoughtfully and choose the concept you feel is the strongest for your business and we can then put that concept through two rounds of refinement if necessary. Of course, if you are happy with one of the concepts in their current state, then no changes have to be made.

Please review these from the point of view of your audience since subjective opinions tend to get in the way of what’s best for the brand.

 

designer thoughts

 

For this first concept I wanted to show something minimal and modern. I wanted to use a leaf icon but also included some roots. This helps ground the icon but I also like that it can represent all the food sourced from the ground in a way. I wanted to play up the vegan lifestyle without over-designing and adding to many elements. I also included a badge sub-mark option for you.

 

designer thoughts

 

For this second concept I wanted to show something a bit more trendy. I focused more on customizing the text for this one. I went with a skinner design since I know you mentioned you like that. You will also see I included some cute little icons as well as a badge sub-mark. I infused some more color into this option just so you could see. I almost feel like this logo could easily translate into a line of juices or something. Not sure what your long term goals are but that could be cool :)

 

Designer Thoughts

 

For this third concept I sort of combined 1 and 2. I went with a thinner font and included the leaf icon alongside it. It's slightly more limiting as far as the composition of the logo itself is concerned with is why I didn't included a secondary logo for this one.  However, I did still included the badge sub-mark with this icon.

 

 
 

Moodboard One

COLOR

Okay, so Derek sent me some examples of the website/app you guys were having re-done and I really liked the color palette. I wasn't sure if I was supposed to stay within that range strictly or if there was some wiggle room. So, for this moodboard I sort of stuck with that color palette. The good news is this color palette is super fresh, fits within your market well and is pretty modern and gender neutral. Also, green=health when it comes to color theory within the food industry :)

TYPE

For this first mood I wanted to go super modern/minimal. I'd be playing around with sans serifs (top left) and condensed sans serifs (top right). Also, I'd love to play with using a clean sans serif but adding some character too it to make it more playful/approachable (bottom center).  

SYMBOLISM

As far as symbolism goes I'd love to keep it super minimal if we use anything at all. Just like Derek I feel like your business name makes things pretty clear without the need for imagery. With that being said, if we did include any imagery into the logo I'd likely keep super simple leaf style icons or something of that nature (bottom right). Let me know if you had something in particular in mind.
 

Final Thoughts: I like that this mood is super modern and super minimal. The  green may feel a little overwhelming but I definitely envision it used intentionally/sparingly. For the logo itself it may not necessarily be all of these colors but wanted to showcase the range of options in case you were presenting the mood/palette for the web deisigner to reference.

 
 
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Moodboard Two

COLOR

Went with a very similar color palette as shown above except added in an orange color to add some pop and contrast. This color palette is definitely a bolder choice so this all depends on your comfort zone. On the bright side it would be unique and recognizable. Funny enough this is a good balance between the competition you mentioned Maddie Lymburner & Fully Raw Kristina. Maddie is all green and black where as Kristina is all bright colors. This falls somewhere in the middle. 

TYPE

For this mood I envision playing with a modern brush lettering. Something hand-lettered to give it character but still keep things modern/fresh (top right & bottom center). Or we could try something simpler like the hand-lettered/playful sans serif (top left). 

SYMBOLISM

Same as above.

Final Thoughts: Overall this mood is definitely bolder but I love that it's more unique and the color alone certainly read as fresh and health conscious.

 
 
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