The Routine Creative

Branding & packaging

Happy Skin Organics™



London, UK
Est. 2013

We were tasked with a rebrand and package design for Happy Skin Organics™ (formerly HO Skincare). Each product in the collection is made by hand, using ethical, organic, and sustainable ingredients. Naturally, we wanted the brand to reflect that. The goal was to build a brand that was minimal and polished but also colorful and approachable. The symbol we landed on for HSO was truly a collaboration of minds between ourselves and Fai, the founder. Happy Skin Organics™ will be re-launching very soon!