The Routine Creative

Branding, packaging & photography

Lucia & Amelia



San Francisco, CA
Home Fragrance
Est. 2017

We were tasked with designing a brand identity and package design for Lucia & Amelia, a boutique candle company. Having run a successful candle company already, owner Hadley new he wanted a sister brand that would feel chic, modern and slightly more approachable. We focused our efforts on the word-mark itself since the names had such meaning. Lucia & Amelia got it’s name from Hadley’s sprightly twin nieces. To get your hands on your own L&A candle go give them a visit here.