We all start somewhere! No matter how far you are in your journey we want to help you. Whether you are a small business, an entrepreneur, or just a creative in need of branding; we're here for you. We will walk with you every step of the way. We want to get to know you on a personal level so that we can create visual solutions that represent you and your brand.

Listen, we have been exactly where you are before. Discovering your brand is one of many daunting first steps in the journey that is running your own business. We understand the financial restrictions of being a creative as well the overwhelming amount of work it takes to get your business off the ground. We will work with your budget to the best of my ability and will share all the knowledge we have in order to make this process as fun and successful as possible. If you have any questions or just want to meet for coffee, please don't hesitate to contact us.

founder & designer



Hey Friend! My name is Alex and I am the founder and designer behind The Routine Creative, a traveling design studio here to help you discover your brand!

I love love love what I do! My entire life I have thrived on all things visual so being able to sit down everyday and come up with visual solutions for brands is an absolute dream come true.

I was born in Texas and grew up in the suburbs of Allen. My family still lives there but my husband and I are currently traveling the country in our travel trailer. When I am not designing, which is pretty much never, I enjoy decorating my trailer, watching movies with my husband, playing with my kitties and playing my guitar. 


project manager




Greetings!  My name is Wayne and I’m the Project Manager for The Routine Creative!  

I have been behind the scenes assisting my husband, Alex, for a while now but I have recently joined The Routine Creative in a more official capacity.  I come from an extensive marketing and project management background, most recently assisting the needs of our military families.  It has been one of the greatest joys in my life serving those that serve our country, but I must admit, it has long been a dream of mine to be able to work side by side with my best friend and now that dream is a reality.

I was born and raised in the suburbs of Richmond, Virginia.  Richmond has been an inspiration to many and I am no exception.  It’s rich history and antebellum architecture has inspired my strong sense of tradition and a desire to build a legacy of which I can be proud.  When I’m not assisting Alex I enjoy cooking, gardening and spending time with my husband and our furry little family.  They are the light in my life!

The future holds many new adventures and inspirations.  I can’t wait to explore and experience them all!