Thoughtfully crafted brand identities for creative entrepreneurs and small businesses.
The party starts with a branding questionnaire that will challenge you to think about your business and brand in ways you may not have before. Don't worry though, it's just as fun as it is challenging!
Then we will set up a consultation to review your answers together, connect a bit more genuinely and discuss any questions that may be lingering. If possible, I'd love to connect in person instead!
Once the consultation is complete we should both have a pretty good feeling for whether or not it's a good fit and we can take it from there.
At this point, I dive into market research for your brand and gather visual inspiration. Using the answers from your questionnaire, my own research/expertise, as well as the visual inspiration I'll develop a digestible brand strategy and mood board.
This will ensure everyone is on the same page before any sketching or conceptualizing begins.
04. Conceptualize & Refine
At this point I begin exploring, brainstorming, sketching and turning any other creative-rocks that need turning in order to chisel out some kickass initial concepts for your brand.
You chose the concept you feel best represents the direction you want to take your brand and we can put that concept through two rounds of refinement if necessary.
Once we have completed any necessary refinements to your logo I will share all of the essential file types of your final logo and sub-marks in well-organized folders.
*step 6 will only apply if you chose the whole shebang package or if you would like to continue our work together.
If your package included 2 collateral pieces, we will implement the existing logo/sub-marks into the collateral to further your brand.
If you would like to add any additional a la carte services I am always here to help further the brand we built together.