Step One

01. Discover

We will kick things off with what may feel like a first date. After all, we need to get to know each other to make sure we are a match! There will be lots of questions, lots of answers and plenty of listening. This will come in the form of a branding questionnaire followed by a free consultation call.

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Step Two

02. Gather

At this point, we dive into market research for your brand and gather visual inspiration. Using the answers from your questionnaire, our own research/expertise, as well as the visual inspiration we’ll develop a comprehensive mood board for your brand. This will ensure we are on the same page before any sketching or conceptualizing begins.

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Step Three

03. Conceptualize & Refine

At this point we begin exploring, brainstorming, sketching and turning any other creative-rocks that need turning in order to chisel out some clean initial concepts for your brand. Then you select the concept you feel best represents the direction you want to take your brand and we can put that concept through two rounds of refinement if necessary.

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Step Four

04. Finalize

Once we have completed any necessary refinements to your logo, we will send along your new brand with all of the essential file types broken down into organized folders. We also share a style guide which includes logo usage, file usage and type recommendations to set you up for success!

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Step Five

05. Collateral

Finally, we will implement the new brand we have created into one collateral item of your choice. If you would like to add any additional collateral or a la carte services we’re happy to help further the brand.

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