Step One

Discover

We will kick things off with what may feel like a first date. After-all, we need to get to know each other to make sure we are a perfect fit! There will be lots of questions, lots of answers and plenty of listening. This will come in the form of a questionnaire followed by a free consultation call.

STEP ONE

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Step Two

Gather

At this point, I dive into market research for your brand and gather visual inspiration. Using the answers from your questionnaire, my own research/expertise, as well as the visual inspiration I'll develop a mood board for your brand. This will ensure we are on the same page before any sketching or conceptualizing begins.

STEP TWO

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Step Three

Conceptualize & Refine

At this point I begin exploring, brainstorming, sketching and turning any other creative-rocks that need turning in order to chisel out some clean initial concepts for your brand. You then chose the concept you feel best represents the direction you want to take your brand and we can put that concept through two rounds of refinement if necessary.

STEP THREE

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Step Four

Finalize

Once we have completed any necessary refinements to your logo I will share all of the essential file types of your final logo and sub-marks in well-organized folders.

STEP FOUR

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Step Five

Collateral

Finally, I will implement the new brand we have created into one collateral item of your choosing. If you would like to add any additional a la carte services I’d be happy to help further the brand.

STEP FIVE

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