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Thoughtfully crafted brand identities for creative entrepreneurs and small businesses.

 
 

branding packages

A business without a brand is like a book without a cover.

 

Branding is more than just a logo, it’s an experience.  It’s the visual representation of everything you offer as a business. It should evoke emotion and tell a story. I would love to help tell yours! Through intentional and crafted branding we will target your audience so that you can start attracting the right clients/customers.

 

The Brand Basics

Strategy & Consulting

+ branding questionnaire
+ consultation
+ mood board
+ market research
+ tailored brand strategy
 

Brand Build-Out

+ 1 initial brand concept
+ 2 rounds of refinement
+ final logo mark (web & print ready)
+ logo sub-mark (if applicable)
+ brand style guide

THE WHOLE SHEBANG

Strategy & Consulting

+ branding questionnaire
+ consultation
+ mood board
+ market research
+ tailored brand strategy
 

Brand Build-Out

+ 3 initial brand concepts
+ 2 rounds of refinement
+ final logo mark (web & print ready)
+ logo sub-mark (if applicable)
+ brand style guide

Brand Collateral

+ business card design
     *50 Complimentary Luxe Cards
+branded icons/patterns (if applicable)
+ 2 collateral pieces of your choice
+ favicon
 

Bonus

10% discount on web design services

* cards will be printed from moo.com and will be shipped to me first for quality control purposes.

 


Web Design package

A website is your home on the internet & should be inviting for potential guests.

 

Your web design in a reflection of your brand and business. Your website also allows you to reach your clients and customers remotely. Quality web design can make or break that sale or inquiry.

I prefer to work with clients who have  been through my branding process so that we have a good strategy and foundation to build your web design on. However, if you already have an established brand I am happy to connect and see if I would be a good fit!

 

The Simple Website

Consultation

+ web design questionnaire
+ consultation call (in person if applicable)
 

Pre-Design

+ coming soon page (optional)
+ domain & email set up
+ 20% discount on Squarespace web hosting subscription
(for clients who are new to Squarespace)

Design

+ webpage design concepts
      - 2 round of refinement per page

Development

+ up to 5 page website
+ web & mobile compatible
+ basic Squarespace SEO Post-Design
+ Squarespace tutorial videos
 

Post-Design

+ launch graphic
+ Squarespace tutorial videos

 

NOTE: I do not provide copy for your website. Your web copy is due 2 weeks prior to your launch date. 

I empower all my clients to take there website into their own hands once our project is complete. This is why I choose to work with Squarespace. The back end is very user-friendly and making basic updates is a breeze. However, if you need updates made to your website down the road I am always here to help at my hourly rate ($100/hour). 
 

additional Collateral

Growth is inevitable, consistency is key, and I am here to hold your hand along the way.

 

It's all about building a lasting working relationship. Even if we have wrapped up your branding project, I am always here to help you with your additional brand needs.

à la carte

BUSINESS CARDS

THANK YOU CARDS/NOTECARDS

INSTAGRAM PROMO GRAPHIC(S)

ICON DESIGN

CUSTOM TYPEFACE/FONT SYSTEM

brand photography

BLOG POST TEMPLATE

POSTERS

PACKAGE DESIGN

STICKERS

Advertisements

illustration

 

*please note: à la carte options are only available to clients who are currently hiring for, or have already gone through, the branding process.

 
 
 
 
 
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"This is hands down, 100x better than I ever imagined.  I think you hit the ball out of the park and I could not be any happier! I am so freaking excited... Alex, you are the man!"

SETH | RHYTHM OF LOVE

 
 
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faq

Frequently Asked Questions

WHAT Programs/platforms do you use?

I utilize Adobe Creative Suite for all branding projects. Already utilizing Adobe Creative Suite for your business? Great! I will happily hand over Illustrator, Photoshop or Indesign files depending on what you are most comfortable with. I will also set up template files if applicable.

For your website I will be designing for Squarespace. 

DO YOU HAVE A SCHEDULING FEE?

Yes. In order to respect your time, and mine, a deposit is required to reserve your spot. This is only if I am booked up for a while and the fee will go towards your brand or web package.

DO YOU WRITE COPY FOR WEBSITES?

No. I am in charge of the design of your website a.k.a the visuals. Trust me when I say, you do not what me to write your web copy. Though I am not a copywriter and don't claim to be, I do know some great ones if you need recommendations.

What does the payment process look like?

PACKAGES

Your total will be broken down into 3 equal installments over a three month period. Final payment is due at product completion but prior to final files being delivered OR before website goes live.

If you prefer to have your payment split in 1/2 instead of 1/3 just let me know and I will happily oblige.
 

HOURLY

Hourly work can be paid one of two ways.
01. Pay a down payment which equals out to 50% of the estimate on the proposal and then pay remainder when work has been completed.
02. Pay the full amount after work has been completed but prior to final files being delivered.

I accept debit/credit cards through Stripe or you can pay via Paypal. Checks are not accepted.

Do I need to buy a domain prior to web design?

Domains can be purchased within Squarespace or we can transfer/connect a third party domain if you have already purchased yours.

What is the cost of Squarespace web hosting?

The Routine Creative is a Squarespace Circle Member. This means you get 20% off your first year of Squarespace when you choose annual billing (for new Squarespace users only).

CURRENT SQUARESPACE PRICING

Can you assist with SEO?

I do have a basic knowledge will optimize your website to the best of my ability but I am by no means an SEO expert. I can refer you to other creatives with SEO services.

what if i am still not satisifed after two rounds or refinement?

I am almost certain you will be happy with your new logo after our two rounds of refinement but if for some reason you are not we can continue at my hourly rate. ($100/hour)